Whilst most hotel and travel businesses suspended their digital marketing, the Fastrack team and Lancemore created a unique search marketing campaign to keep all their brands top of mind with both their existing guests and new ones. Their organic search rankings skyrocketed whilst many other brands faded to the bottom of the SERPS making the Lancemore brand even more powerful than many OTAs. These ranking assisted Lancemore's gift shop / travel voucher sales to break all types of sales records during COVID due to consumer's strong desire to travel post COVID.

Each step of the project delivered real results in a timely manner. The approach allowed senior management to improve their decision-making process, in turn, allowing Fastrack to progress to the next marketing challenge. A significant overhaul of digital assets allowed Fastrack to quickly achieve results, with the in-house team now adequately up-skilled to continue the design implementation. This included a new website that was recently launched.

By correcting all Google penalties previously incurred, Fastrack were able to successfully return the website to page 1 of Google (SES) for high volume within a few weeks. Through the delivery of high performing, locally targeted, SEM campaigns, Apollo achieved results well in excess of any other campaign ever run across any channel.