BIG4 Holiday Parks Gold Coast

BIG4 Gold Coast Holiday Park wanted to boost website visibility and exposure, with the main goal of increasing direct bookings and attracting new users to their website.

• The Gold Coast accommodation market is highly competitive, with holiday parks, resorts, hotels and short-term rental platforms all competing for visibility in search results
• Website conversion performance needed improvement to turn existing traffic into bookings
• Return on digital marketing investment needed to be maximised across channels
• The business needed to capture more high-intent travellers actively searching for Gold Coast accommodation

Fastrack Digital implemented a combined SEO and Google Ads strategy to capture high-intent travellers searching for Gold Coast accommodation.

We delivered technical SEO, on-page optimisation and content expansion
To boost visibility for competitive holiday park keywords.

We managed and continuously optimised Google Ads campaigns
Targeting travellers who were ready to book, ensuring strong performance and measurable results.

We aligned SEO and paid media as one strategy
Capturing high-intent travellers throughout the entire booking journey, while maximising the value of both organic and paid traffic.