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Social Media

Social that sells the story. Social media is where your guests dream, decide and book. 

HOTEL

Direct enquiries from social, 4×

We rebuilt a coastal hotel's organic social program and quadrupled direct enquiries from Instagram inside six months.

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BOUTIQUE HOTEL

Content that converts dreamers into bookers

Lifestyle-led social for boutique and resort hotels - beautiful storytelling that pulls guests through the funnel to book direct.

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TOURISM OPERATOR

Channels that fill experiences, not just feeds

Social-first storytelling for tour operators - built around the moments travellers actually share, save and act on.

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HOTELS & ACCOMMODATION

Always-on social at portfolio scale

Centralised strategy with local flavour - one brand voice across multiple properties, plus paid amplification that scales with the network.

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Social

Stories worth scrolling. Brands worth booking.

Great social isn't just nice content. It's strategy, story, community and paid working as one. We plan, produce, publish and amplify social content that builds brand and drives bookings - across Instagram, Facebook, TikTok, LinkedIn and YouTube. And we measure it where it matters: enquiries, bookings and revenue.

  • FT brandmark black Organic social strategy & monthly content calendars
  • FT brandmark black Content production - photography, video, reels & graphics
  • FT brandmark black Community management & inbox monitoring
  • FT brandmark black Paid social, run in lockstep with our paid ads team
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TOP10 Holiday Parks

Without Fastrack, we would not be where we are today.
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  • big4 gold coast white - client logo
  • breeze holiday parks white - client logo
  • capital hotels white - client logo
  • flight centre white - client logo
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  • intercontinental white - client logo
  • lancemore group white - client logo
  • mclean care white - client logo
  • mercy community logo white - client logo
  • nightcap hotels white - client logo
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  • scenic hotel group white - client logo
  • spicers retreats white - client logo
  • sojourn apartment hotel white - client logo
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Big 4 Promotional Images 36 resized
  • 30x ROAS on Ad spend
  • Top 3 ranking Gold Coast Holiday Park
  • SEO/GEO
  • CRO
  • Paid Ads
  • Social
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How we do it

  • Discovery & Brand Strategy

    We define your brand voice, audience and what good looks like - for both brand and business outcomes.

  • Content & Channel Strategy

    A platform-by-platform plan that prioritises where your audience actually engages.

  • Production & Publishing

    Monthly content creation, publishing and community engagement - all on-brand.

  • Amplification & Reporting

    Paid social amplification of best-performing organic, and clear reporting against commercial KPIs.

Benefits

Why work with Fastrack on your Social Media

Our team combines hospitality expertise, creative content, and performance-driven strategy to help you reach more travellers and grow direct revenue.

Questions

FAQ

Do you create the content as well as manage the channels?

Yes. Our in-house social team produces reels, graphics and copy - and our community management team handles publishing, inbox and engagement.

Which platforms do you manage?

Instagram, Facebook, TikTok, LinkedIn and YouTube. We'll recommend the right channel mix for your audience and goals - there's no value being on a platform your audience isn't.

How does paid social fit in?

Paid social is run by the same team as our paid ads program, fully integrated with the organic content plan. Best-performing organic gets amplified, and paid-only audiences are tested in parallel.

Do you work with influencers and creators?

Yes. We can work and manage and measure influencer and creator partnerships - with a clear performance lens rather than vanity reach metrics.

How do you measure social success?

Beyond reach and engagement, we track website traffic, enquiries, direct bookings and revenue attributable to social. The metrics that pay the bills.

Want to grow your direct revenue?

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