Capital Hotels

Capital Hotels were looking for a full-service digital marketing agency specialising in the hotel and travel industry to outsource their digital marketing and to support their current Digital Marketing Manager. Operating within a highly competitive and seasonal market, Capital also faced a significant increase in the share of property bookings being made through Online Travel Agents (OTAs).

For more than seven years, Fastrack has worked closely with Capital Hotels as its digital marketing partner, providing ongoing strategic and day-to-day support across the portfolio.

We plan and manage activity across search, advertising, email, content and website optimisation, using property-level booking and revenue data to guide decisions. This allows budgets and resources to be directed towards the channels, properties and campaigns presenting the strongest opportunities.

The long-term partnership also gives us a detailed understanding of each hotel’s positioning, audiences and commercial priorities, enabling us to respond quickly to seasonal changes and new business needs.