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Scenic Hotel Group

Hotels

About

Who are they?

Scenic Hotel Group is one of New Zealand’s leading accommodation groups, operating a diverse portfolio of hotels across key leisure and corporate destinations. Fastrack Digital has partnered with Scenic Hotel Group since 2019 and today continues to lead their overall digital strategy, working closely with their in-house marketing team as a strategic partner to ensure Scenic remains competitive as guest booking behaviour and search continue to evolve.

Key outcomes

How we've helped Scenic Hotel Group

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YoY direct bookings

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Return on ad spend

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Cost per click (CPC)

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Process

How we do it

We work as an extension of our clients' team, delivering an integrated digital strategy that combines Paid Media, SEO, AI Discoverability (GEO), website optimisation, CRO, content, and analytics to maximise direct revenue. Every strategy is tailored to the client's goals, market, and audience. We continuously monitor, test, and optimise performance using real-time data and AI-powered insights to improve visibility, increase conversions, and maximise return on investment.

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7 years

Integrated marketing

Rather than treating each marketing channel separately, we ensure every activity works together to create a seamless customer journey from discovery through to booking. This agile, data-driven approach enables us to adapt quickly to changing market conditions, emerging technologies, and evolving guest behaviour, delivering sustainable growth and more direct bookings.

Testimonials

What they've said

Karl Luxon - CEO

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The results

7 years & still achieving

The partnership has delivered sustained growth in direct bookings, stronger brand visibility, and improved marketing performance across paid and organic channels.

Today, Fastrack continues to lead Scenic Hotel Group's digital strategy, helping drive direct revenue growth while ensuring the business remains competitive in an increasingly AI-driven travel landscape.

Next Project

Capital Hotels

For over seven years, Fastrack has run Capital Hotel’s outsourced digital marketing - from SEO and paid media to email. Their properties now achieve over 70% direct bookings month-on-month.

Take a Look

Like what you see?

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