Live Webinar

Know Your Guest, Grow Your Revenue

A Hotelier's Guide to Data-Driven Marketing

 

Wednesday 16 September

11AM - Sydney time
1PM - Auckland time 

Co-hosted by Fastrack Digital x TrustYou x Intuit MailChimp


Who Should Attend

Built for hotel General Managers, revenue managers, marketing directors, and digital marketing teams ready to move past generic email blasts and start using guest data and AI that actually drives bookings, whether you're an independent property or part of a group.

 

The Problem With Hotel Guest Data Today

Most hotels are sitting on a goldmine of guest data - PMS records, booking history, spa visits, loyalty activity, email engagement - scattered across systems that don't talk to each other. The result: marketing teams guessing instead of knowing, campaigns that feel generic, and revenue left on the table.

This webinar breaks down how to fix that with a real campaign example, not a product demo.

 

What You'll Learn

  • Why most hotel guest data is scattered and unusable today - and what "unifying" it with TrustYou actually reveals about a guest you couldn't see before.
  • How AI fits in - the TrustYou AI Agent turning unified data into real-time guest replies, and the Mailchimp Claude Connector turning a campaign goal into a ready-to-launch, multi-channel plan.
  • How a clearer guest picture changes campaign planning and execution - from a real Fastrack Digital campaign example, start to finish, to what the guest actually experiences via Mailchimp.
  • The results hotels have seen, the one first step to take if you have none of this in place yet, and a quickfire myth-bust on guest data

 

How TrustYou, Intuit Mailchimp & Fastrack Digital Work Together

This isn't three companies sharing a webinar slot - it's the exact AI-powered partnership hotels can put to work, with each partner covering a distinct part of the journey from scattered data to a booked stay.

1. Unify the data - TrustYou

Unlike a CRM, which only tracks sales interactions, TrustYou's Customer Data Platform (CDP) unifies all guest data - from your PMS, booking engine (IBE), marketing systems, and beyond. It acts as the central intelligence layer for every outbound guest communication.

With a CDP, hotels can:

    • Segment guest data into smart, dynamic audiences
    • Trigger personalized campaigns via email, SMS, and WhatsApp
    • Send transactional messages pre-, during-, and post-stay

Every outbound message flows through the CDP, ensuring relevance, personalization, and timing.

The TrustYou AI Agent takes it further:

    • Automatically replies to guest questions and requests in real time, using the unified guest profile - so no message goes unanswered
    • Personalizes every reply, not just campaigns, based on that guest's full history across systems
    • Turns outbound touchpoints into live two-way conversations - moments to convert, upsell, or assist

This is the Always-Reply future: every guest message an opportunity, not just an update.

[PLACEHOLDER — confirm exact TrustYou AI Agent capabilities/claims with TrustYou before publishing]

2. Plan and execute the marketing - Intuit Mailchimp

Mailchimp turns those unified guest profiles into personalised marketing campaigns - segmented, automated, and timed so each guest receives the right message, offer, or reminder, without your team building it by hand every time.

Hotels are able to use the Mailchimp Claude Connector to turn a campaign goal into a full multi-channel strategy - audience targeting, messaging, and send timing across email, SMS, and social - grounded in Mailchimp's real engagement data, then refines and launches it directly in Mailchimp.

3. Onboard and train your team - Fastrack Digital

Fastrack Digital brings it all together for your hotel: onboarding your team onto both TrustYou and Mailchimp, and providing hands-on digital marketing expertise and training throughout - so adopting this isn't another set of logins to figure out alone, it's a guided, seamless setup from day one.

The result: unified guest data, AI-assisted campaigns and replies, and a dedicated partner guiding your team through onboarding and training at every step.

 

Meet Your Hosts

Adrian Caruso
Group Managing Director


Will Howes
VP of APAC


Elias Savvakis
APAC Partnerships Lead

 

 Reserve Your Seat:

Spaces for this live session are limited. Complete the form below to register - you'll receive your calendar invite and joining link by email.


Webinar: Know Your Guest, Grow Your Revenue

When: Wednesday, 16 September, 11am Sydney / 1pm Auckland time
 

Register Now