View Hotels

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View Melbourne Deluxe City View King 3

About

View Hotels boasts three bespoke luxury properties situated within the cities of Sydney, Melbourne and Brisbane. Each hotel offers the finest views one can experience within the localities of Australia’s top three urban municipalities.

View Hotels wanted a full-service digital marketing solution and approached Fastrack Digital.

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The Challenge

View Hotels were looking for a holistic digital marketing partner post COVID-19 with the goal to increase visibility and exposure to their key markets, and boost their direct bookings and customer loyalty.

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The Solution

Initially Fastrack boosted their visibility and exposure online by launching targeted paid meida campaigns. across Google and BING. This campaigns also included paid ads on Meta and included social media posts on a regular basis. Fastrack's SEO team also implemented a intensive SEO campaign and optimisation to rank better on search engines. Re-engaging their past guest database was also a key goal and we implemented eDM campaigns using the Revinate CRM platform.

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The Results

Over a period of 6 months we increased View Hotel's direct bookings by over 65% and increasded repeat guest bookings by over 200%. We continue to work with View Hotels and helping them continue to grow their direct revenue.

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