"They were right fit for us with the most industry experience. No one came close."

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5+%

Website conversion rate

5

Top Google Rankings

300%

YOY Direct Website Revenue

Project Start

Deliverables:

2019 - Ongoing

Create

Website Design

Customer Journey

UX/UI Design

Branding

Build

Website

CMS

Booking Engine

Umbrella & Sub-Brand Solutions

CMS Training

Market

SEO Launch

Campaign

Analyse

ECommerce Tracking

Cross Domain Tracking

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Fastrack Digital was appointed to bring the new brand to life in 2019 including building a new website plus digital strategy.

ALH Group appointed Fastrack Digital to create their new brand, NightCap Hotels, the website, and an ongoing, multi-channel digital strategy. Bookings on the site are managed via a custom booking interface using an API with RMS, allowing complete control over the user’s booking experience.
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Fastrack built the NightCap Hotel website architecture to ensure it performs well, regardless of the server-load, and guards against outages caused by unusually high volumes of traffic. This was achieved by using the latest in server technology and utilising specialised computational units which deal with individual tasks rather than general purpose units which
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We also embedded SEO best practices into the website.

During the initial launch phase of their website, we embedded the best industry specific SEO practices to ensure the brand had a good foundation to build on in the search engines.
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The Results

To date, the NightCap Hotels website continues to outperform industry standards in conversions and revenue generated. Their digital campaigns continue to outperform competitors of similar sizes with strong search engine optimisation visibility both organically and paid.

About Nightcap Hotels + ALH

Launched in 2018, Nightcap Hotels is owned and operated by ​ALH Group​, along with over 330 licensed venues across Australia, including iconic hotels in major cities, Cairns, Hobart, Adelaide and Perth. With a talented and passionate team of over 15,000 people, ALH Group serves over 57,000 meals a day nationwide and provide quality accommodation with your comfort in mind.

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