Bachcare
Bachcare is one of New Zealand’s largest holiday home rental and management services, offering an extensive selection of over 2,000 high-quality holiday homes, baches, and apartments. From stunning coastal getaways to serene rural retreats, Bachcare provides guests with exceptional stays across a diverse range of locations. Beyond catering to holidaymakers, Bachcare delivers full-service holiday home management, supporting property owners and investors in maximizing the potential of their properties through seamless rental solutions.
Bachcare approached Fastrack Digital as they were looking to boost website visibility and exposure due to the drop in New Zealand’s market demand post-covid. They needed assistance with a budget-efficient digital marketing strategy and implementation. Their main goal was to increase organic positioning in search results for both consumer and owner sites and to drive meaningful traffic, conversions, and revenue through paid search.
For the SEO strategy, we concentrated on targeted keyword optimisation to attract relevant traffic, paired with technical SEO enhancements to improve overall site performance. A strategic content plan was rolled out to strengthen Bachcare’s authority in the holiday rental market, complemented by a backlinking approach and focused content marketing efforts to drive organic growth.
For SEM, we streamlined campaign assets and optimised existing ads to maintain a strong presence on Google and Bing Ads. Through A/B testing of ad creatives and copy, we maximised return on investment. Our team also prioritised seasonal adjustments to align with peak and off-peak travel periods, ensuring relevance and impact throughout the year.
Both Bachcare’s Owner and Consumer websites saw improved organic positioning, with significant ranking gains for high-intent keywords. Within the first three months, Organic Search drove an additional 18.5% in website traffic, while organic revenue increased by 5%.
Despite market challenges, Paid Search traffic grew by 17%, with a 4.2% improvement in engagement rate. Through optimised budget allocation and bidding strategies, we achieved an 8% increase in PPC revenue while reducing cost per conversion by 11.5%.
Fastrack Digital’s comprehensive SEO and SEM strategies enabled Bachcare to successfully navigate a challenging market, boosting its visibility, traffic, and revenue generation. Bachcare strengthened its organic positioning in the holiday rental market through targeted keyword optimisation, technical SEO improvements and a robust content and backlink strategy. Meanwhile, our optimised SEM campaigns on Google and Bing Ads helped sustain a strong digital presence, driving significant transactions and revenue even during off-peak periods.
