Bachcare is one of New Zealand’s largest holiday home rental and management services, offering an extensive selection of over 2,000 high-quality holiday homes, baches, and apartments. From stunning coastal getaways to serene rural retreats, Bachcare provides guests with exceptional stays across a diverse range of locations. Beyond catering to holidaymakers, Bachcare delivers full-service holiday home management, supporting property owners and investors in maximizing the potential of their properties through seamless rental solutions.

Bachcare wanted to primarily boost website visibility in the key markets due to the drop in New Zealand’s market demand post-covid. They needed assistance with a budget-efficient digital marketing strategy with full-implementation with the main goal being to increase organic positioning in search results for both consumer and owner sites, conversions, and revenue through paid search.

We optimised SEO by targeting high-intent keywords, improving technical performance, and rolling out a content and backlink strategy to build Bachcare’s authority and organic growth. For SEM, we refined campaign structure, optimised ad assets across Google and Bing, and ran ongoing A/B testing. Seasonal adjustments ensured strong performance through peak and off-peak periods.

Both Bachcare’s Owner and Consumer websites saw improved organic positioning, with significant ranking gains for high-intent keywords. Within the first three months, Organic Search drove an additional 18.5% in website traffic, while organic revenue increased by 5%. Despite market challenges, Paid Search traffic grew by 17%, with a 4.2% improvement in engagement rate. Through optimised budget allocation and bidding strategies, we achieved an 8% increase in PPC revenue while reducing cost per conversion by 11.5%.