Our Work - ASURE Accommodation Group

About

ASURE Accommodation is a trusted network of independently owned and operated motels, offering quality-assessed stays across 38 locations throughout New Zealand. Their motels are conveniently located near popular local attractions and amenities, ensuring easy access for guests. ASURE provides the convenience of complimentary car parking and free Wi-Fi during guest stays.

Before working with Fastrack Digital, our old website was not tracking Revenue and Transactions. Now we can measure our direct bookings and marketing success for individual channels.

The Challenge

ASURE Accommodation Group were looking for a website development agency specialising in the hotel and travel industry to relaunch a modern, high-converting website featuring multiple property listings, robust e-commerce tracking, and a user-friendly design.

ASURE’s objective was to simplify property browsing, streamline booking processes, and enable e-commerce tracking to better understand and optimize their digital reach.

The Solution

Fastrack Digital crafted a tailored solution that met ASURE’s needs through three core enhancements:

Integrated Multi-Property Display

Fastrack Digital developed a user-friendly website architecture that allowed guests to view and search properties by location, amenity, and availability. Each property received a dedicated page with essential details, photos, and booking options, offering a cohesive browsing experience.

Conversion-Focused Design

To increase direct bookings, the website was designed with a high-converting layout, featuring a streamlined booking path, prominent calls to action, and optimized mobile functionality. Key information was positioned strategically, allowing users to quickly find what they needed and proceed with bookings.

Enhanced E-commerce Tracking

Fastrack integrated comprehensive e-commerce tracking to capture key metrics such as page views, booking conversions, and customer journey details. This data enabled ASURE to measure website performance and refine marketing efforts based on actionable insights.

Month on month website engagement rate increased

The new website's intuitive layout and conversion-optimized design contributed to a measurable increase in online bookings. The enhanced navigation and property accessibility also led to longer site visits and lowered bounce rates. The e-commerce tracking implementation provided ASURE Accommodation Group with detailed customer data, enabling more targeted marketing campaigns and more strategic decision-making.

What We Achieved

Through a carefully crafted redesign, Fastrack Digital empowered ASURE Accommodation Group with a website that not only meets the needs of its guests but also drives business success. The result is a modern, high-performing digital platform that supports ASURE’s growth in the New Zealand accommodation industry.