Watch Now Webinar - Is Your Website Ready for AI and ChatGPT?
By Antony George
AI is no longer just a buzzword - it’s completely changing the way travellers search, plan, and book their trips. From ChatGPT to Google’s AI Overviews, people are relying on generative AI tools to get instant, curated travel advice.
The question is: can your website be found in this new AI-powered search landscape?
In a world where traditional SEO is no longer enough, OTAs are already making big moves to stay ahead. If you’re not evolving your strategy, you’re falling behind.
That’s why we created this free, practical webinar: “Getting AI Ready to Grow Direct Bookings” - hosted by direct booking and digital marketing expert Adrian Caruso.
In just 30 minutes, you’ll learn:
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How travellers are already using AI like ChatGPT and Google Gemini to discover and book travel
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Why OTAs are winning the AI race — and how your hotel can push back
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What “Generative Engine Optimization (GEO)” is and how to use it to appear in AI-generated search results
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The types of content AI tools prioritise — and how to easily create it
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What the future of SEO looks like — and how to stay ahead of it
You’ll walk away with a clear roadmap, a practical checklist, and the tools you need to start future-proofing your direct booking strategy — fast.
