Google December 2024 Core Update Rolling Out Now

Google December 2024 Core Update Rolling Out Now

Google has officially launched its December 2024 core update, just a week after completing the previous core update. According to Google, this rollout will take approximately two weeks to finalize.

Core updates occur multiple times each year and often introduce significant, broad changes to Google's search algorithms and systems. These updates are announced to ensure transparency due to their potential impact on website rankings. The December update marks the fourth core update of 2024.

This latest update follows closely on the heels of the November 2024 core update, which began on November 11 and concluded 24 days later on December 5. Now, only a week later, Google has initiated yet another core update.

Google stated, "The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks. If you're wondering why there's a core update this month after one last month, we have different core systems we're always improving. This past blog post explains more."

Previous Communication

Weeks ago, Google hinted that an update was on the horizon. However, websites negatively affected by the September 2023 helpful content update were advised not to expect significant recoveries. The full impact of the November update remains to be seen.

What to Do if You Are Affected

Google has previously shared general guidance for websites impacted by core updates. While no new advice has been provided, here are key takeaways from their past recommendations:

• There are no specific actions to guarantee recovery. A drop in rankings doesn’t necessarily indicate an issue with your pages.

• Google offers a set of questions to help website owners evaluate their content.

• Some recovery may happen between updates, but significant improvements are typically observed after subsequent core updates.

In essence, the best approach remains to create helpful, people-first content rather than focusing solely on search engine rankings.

Google reiterated, "There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our 'Creating helpful, reliable, people-first content' help page."

For more detailed insights into Google core updates, refer to Google's official documentation.

Or contact us for a Free SEO Audit to see if you have been affected.